CLOAK Watches

CLOAK Watches

@ cloakwatches

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cloakwatches photos downloadToday we are launching our second competition and this time we're going even bigger - a CLOAK watch including every single face, bezel and strap material! A 21-piece collection worth £1240.⠀⠀And to give you early, active supporters an even better chance of winning, when you join we'll provide you with a unique link to share via email and Facebook. For every person who joins through your link, we'll give you 5 additional entries to the draw. Good luck!⠀⠀See our website for details - link in bio.

Today we are launching our second competition and this time we're going even bigger - a CLOAK watch including every single face, bezel and strap material! A 21-piece collection worth £1240.⠀⠀And to give you early, active supporters an even better chance of winning, when you join we'll provide you with a unique link to share via email and Facebook. For every person who joins through your link, we'll give you 5 additional entries to the draw. Good luck!⠀⠀See our website for details - link in bio.

cloakwatches photos downloadWe had a lot of fun making our Kickstarter video. Clapping a clapper board is as satisfying as it looks (even after 15 takes...)⠀

We had a lot of fun making our Kickstarter video. Clapping a clapper board is as satisfying as it looks (even after 15 takes...)⠀

cloakwatches photos downloadWe've always thought of CLOAK as a canvas for beautiful materials AND artwork.⠀⠀We are really excited to announce our first collaboration with one of our favourite artists Rob Lowe AKA @supermundane⠀He is creating a set of limited edition faces that will be available as part of our Kickstarter launching on the 3rd October.

We've always thought of CLOAK as a canvas for beautiful materials AND artwork.⠀⠀We are really excited to announce our first collaboration with one of our favourite artists Rob Lowe AKA @supermundane ⠀He is creating a set of limited edition faces that will be available as part of our Kickstarter launching on the 3rd October.

cloakwatches photos downloadHere is a protoype of the CLOAK packaging. We are using cork for a number of reasons - it has a beautiful texture, will protect the watch during transit and is environmentally friendly.⠀⠀The packaging also doubles up as storage for your CLOAK collection as it grows!

Here is a protoype of the CLOAK packaging. We are using cork for a number of reasons - it has a beautiful texture, will protect the watch during transit and is environmentally friendly.⠀⠀The packaging also doubles up as storage for your CLOAK collection as it grows!

cloakwatches photos downloadHere is a protoype of the CLOAK packaging. We are using cork for a number of reasons - it has a beautiful texture, will protect the watch during transit and is environmentally friendly.⠀⠀The packaging also doubles up as storage for your CLOAK collection as it grows!

Here is a protoype of the CLOAK packaging. We are using cork for a number of reasons - it has a beautiful texture, will protect the watch during transit and is environmentally friendly.⠀⠀The packaging also doubles up as storage for your CLOAK collection as it grows!

cloakwatches photos downloadHere is a protoype of the CLOAK packaging. We are using cork for a number of reasons - it has a beautiful texture, will protect the watch during transit and is environmentally friendly.⠀⠀The packaging also doubles up as storage for your CLOAK collection as it grows!

Here is a protoype of the CLOAK packaging. We are using cork for a number of reasons - it has a beautiful texture, will protect the watch during transit and is environmentally friendly.⠀⠀The packaging also doubles up as storage for your CLOAK collection as it grows!

cloakwatches photos downloadToday we are showing some deconstructed shots of the watch. Here are some of our collection of faces. Which is your favourite?

Today we are showing some deconstructed shots of the watch. Here are some of our collection of faces. Which is your favourite?

cloakwatches photos downloadToday we are showing some deconstructed shots of the watch. Here are the three bezels before the hour and fifteen minute markings have been added.The bezels lock the faces securely in place - so the face can rotate but never fall off.

Today we are showing some deconstructed shots of the watch. Here are the three bezels before the hour and fifteen minute markings have been added.The bezels lock the faces securely in place - so the face can rotate but never fall off.

cloakwatches photos downloadToday we are showing some deconstructed shots of the watch. Here we can see the Ronda Quartz movement.⠀⠀Quartz movements are a fascinating technology. The first Quartz clock was built in 1927 at Bell Telephone Labs.⠀⠀A crystal oscillator creates a signal with a very precise frequency and are at least an order of magnitude more accurate than mechanical clocks.

Today we are showing some deconstructed shots of the watch. Here we can see the Ronda Quartz movement.⠀⠀Quartz movements are a fascinating technology. The first Quartz clock was built in 1927 at Bell Telephone Labs.⠀⠀A crystal oscillator creates a signal with a very precise frequency and are at least an order of magnitude more accurate than mechanical clocks.

cloakwatches photos downloadCLOAK has allowed us to explore materials never before seen on a watch.⠀⠀Here is a little clip showing some of our favourite materials up close.

CLOAK has allowed us to explore materials never before seen on a watch.⠀⠀Here is a little clip showing some of our favourite materials up close.

cloakwatches photos downloadCLOAK has allowed us to explore materials never before seen on a watch.⠀⠀We found this beautiful fossil embedded in a hug slab of marble. It gave us some ideas for a future face collection..

CLOAK has allowed us to explore materials never before seen on a watch.⠀⠀We found this beautiful fossil embedded in a hug slab of marble. It gave us some ideas for a future face collection..

cloakwatches photos downloadCLOAK has allowed us to explore materials never before seen on a watch.⠀⠀This is a close up of Yew burr. The amazing grain is found in rounded outgrowths on tree trunks that are filled with small knots from dormant buds.⠀⠀The changing grain directions seem to shimmer in the light.

CLOAK has allowed us to explore materials never before seen on a watch.⠀⠀This is a close up of Yew burr. The amazing grain is found in rounded outgrowths on tree trunks that are filled with small knots from dormant buds.⠀⠀The changing grain directions seem to shimmer in the light.

cloakwatches photos downloadPrototyping has played a huge role in the development of CLOAK. Here are a few we've saved along the way. Each tells a little story and took us one step closer.

Prototyping has played a huge role in the development of CLOAK. Here are a few we've saved along the way. Each tells a little story and took us one step closer.

cloakwatches photos downloadPrototyping has played a huge role in the development of CLOAK. Here are a few we've saved along the way. Each tells a little story and took us one step closer.

Prototyping has played a huge role in the development of CLOAK. Here are a few we've saved along the way. Each tells a little story and took us one step closer.

cloakwatches photos downloadPrototyping has played a huge role in the development of CLOAK. Here are a few we've saved along the way. Each tells a little story and took us one step closer.

Prototyping has played a huge role in the development of CLOAK. Here are a few we've saved along the way. Each tells a little story and took us one step closer.

cloakwatches photos downloadGet the date in your diary people! CLOAK launches on Kickstarter on October 3rd 2017. As a thank you for your early support there is an early bird 50% discount on the first 50 watches.

Get the date in your diary people! CLOAK launches on Kickstarter on October 3rd 2017. As a thank you for your early support there is an early bird 50% discount on the first 50 watches.

cloakwatches photos downloadGet the date in your diary people! CLOAK launches on Kickstarter on October 3rd 2017. As a thank you for your early support there is an early bird 50% discount on the first 50 watches.

Get the date in your diary people! CLOAK launches on Kickstarter on October 3rd 2017. As a thank you for your early support there is an early bird 50% discount on the first 50 watches.

cloakwatches photos downloadGet the date in your diary people! CLOAK launches on Kickstarter on October 3rd 2017. As a thank you for your early support there is an early bird 50% discount on the first 50 watches.

Get the date in your diary people! CLOAK launches on Kickstarter on October 3rd 2017. As a thank you for your early support there is an early bird 50% discount on the first 50 watches.

cloakwatches photos downloadWe love taking CLOAK out and about. The queue to try it on and experiment can get quite rowdy!Here is the lovely @celindeschoenmaker matching her shades and jacket with this tan leather, black bezel and galaxy stone face 😎😍

We love taking CLOAK out and about. The queue to try it on and experiment can get quite rowdy!Here is the lovely @celindeschoenmaker matching her shades and jacket with this tan leather, black bezel and galaxy stone face 😎😍

cloakwatches photos downloadWe've been working on perfecting every detail of CLOAK for the last two years. This was an exciting day - the first brass bezel. No markings yet but we knew we were getting close!

We've been working on perfecting every detail of CLOAK for the last two years. This was an exciting day - the first brass bezel. No markings yet but we knew we were getting close!